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Corporations are transforming their business models in an attempt to increase revenue, operational efficiency and global competition by designing innovative business models and processes to be disruptive in their market space. The business leaders are looking for IT to provide and support the disruptive business models. However, the majority of IT's budget and resources are spent in maintenance leaving little time and resources for IT to be innovative and meet the business demands. In addition, many IT Corporations have adopted SOA in adhoc fashion and achieved some maturity in the technology. The key to aligning the IT objectives with the business objectives is a structured approach. Come hear about new ways to develop the required capabilities and prioritize the initiatives to create a Business and SOA transformation roadmap.

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This session will discuss the current status of SOA-related standards and their applicability. This has been an active area over the last few years with multiple standards being developed and supported by different organizations. However there are still concerns about the complexity and maturity of SOA standards. The content will be based on Bob's recommendations for government agencies in the US and Asia. It will also include information from an "Emerging Standards for SOA" Session that Bob organized bringing together leading standards groups.

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In the technology world, conflicts of interest abound. How can a prospective buyer of content technologies find truly impartial advice as to which system is best for their enterprise? CMS Watch exists to provide such advice - and this workshop will give you a vendor-independent look at how to select the ECM system that's most appropriate for you (rather than the system that your boss' golf partner is selling).

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Enterprises, ISVs and SMBs are rapidly adopting virtualisation technology. Virtual lab automation (VLA) has emerged as an innovative solution for streamlining software development and automating the entire development and test environment setup while utilizing existing server virtualisation infrastructure. VLA transforms your lab into a strategic asset while accelerating your test and development cycles to get better products to market quicker.

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Amazon Web Services and Google App Engine represent the leading edge of a wave of cloud services. These services and similar services that are being developed by other vendors are increasing efficiencies in web application development, hosting and data storage. These services provide the ability to expand computing and hosting capability as a variable cost rather than a fixed cost.

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Using BPEL for complex real-world business processes requires that different advanced techniques are used. Two very important aspects of business process modelling are fault handling and event handling. Particularly in business processes that span multiple enterprises and use web services over the Internet, we can assume that faults will occur quite often due to various reasons, including broken connections, unreachable web services, unavailability of services, and so on. Sometimes the process has to wait for a message event or an alarm event to occur. The session will present several advanced BPEL features which deal with these and other issues necessary to implement complex and robust business processes.

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One of the challenges of SOA is the development of services, which are reusable. Such services can participate in several different processes and orchestrations. Experienced architects are aware that designing and implementing reusable services is much harder task than implementing services for single use. In this session we will discuss best practices for designing reusable service interfaces. We will discuss the possibilities provided by WSDL. We will address the versioning issue, which becomes crucial when changing/modifying services in order to make them more reusable.

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This session will discuss recommended service oriented architectures based on Use Cases. For example, there are different architectural requirements for Intranet, Extranet, and Internet SOA scenarios. The content will be based on Bob's work with US government agencies at the Network Centric Operations Industry Consortium (NCOIC).

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Enterprise IT leaders face challenges on many fronts: demands for innovation in processes and partnerships, growth in data volume and variety, and rising standards for process governance and data protection. Cloud computing offers corresponding strengths of capacity and reliability, enhanced by superior governability and standards-based interoperability. These alone are enough to establish the customizable applications of Software as a Service, and the open-ended opportunity of Platform as a Service, as credible options. Still more important, though are the economics of lower initial investment, more rapid time to value, and dramatically greater freedom to experiment and innovate: these are benefits that make the Cloud Computing model truly compelling. This session will explore the emerging ecosystem of complementary resources and services in the cloud and will explain their fundamental advantages as well as the areas of confusion to avoid.

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Given the high degree of competitiveness and the reduced time lines available to respond to dynamic business needs, organizations have little option, but to embrace as many productivity enhancement tools as necessary to stay ahead & optimally manage their business. Invariably this results in a farm of tools which either are loosely connected or are completely isolated, introducing a level of management complexity which negates the value these tools offers in isolation.

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With SOA and SaaS, Solution architectures have undergone two significant paradigm shifts in the past few years. One is the notion of breaking down a solution into coarse grained services pushed by SOA, and the other is to deliver software as a managed service, pushed by SaaS. With SaaS gaining mainstream recognition, amplified by the advent of virtualization platforms and web based computing options, the enterprise infrastructure is rapidly morphing into a large computing blurb- a 'computing cloud'.

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As enterprises move into developing SOAs for their internal infrastructure, data services have become a critical component of that architecture. Essentially data services allows one to take relational and other data and make them available as services. This not only enables easy integration of data into business processes but also for mashups and any service in general. Exposing enterprise data as Web services is however not a simple task. These services need to be well secured, highly reliable, and highly scalable with the ability to handle failures transparently. One of the challenges is to make data services consumable by many applications and hence having many integration options as well. At the same time the data that need be exposed could be in the form of relational data, CSV files, Excel spreadsheet files and so on.

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Since 2005 the Web 2.0 global phenomenon has created and enabled over 100 million individual users to be generators of content. In the first response to this deluge of data the data management principles applied were conventional database technologies. Normalized schemas were used in a naive fashion only because we did not know better. Since 2005 many technologies and techniques such as memcache and systematic denormalization have emerged but these too are the trailing edge of an old wave.

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This session will discuss requirements and best practices for enterprise SOA Deployment. The session will be based on Bob's experience working with large enterprises such as General Motors and Boeing. It will also include recommendations from a Session on "SOA Deployment: Industry Best Practices" that Bob has organized for several US government agencies.

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As traditional monolithic "silo-oriented" architectures get increasingly replaced by SOA, assuring the performance of the system becomes a daunting challenge. Incorrect design choices regarding service granularity, service composition, service invocation, service distribution and service virtualization may either lead to disastrous performance or coming up with an architecture that does not yield the benefits of an SOA. In this session we discuss the challenges that need consideration during each step of the design. Practical tips to get around some of the tricky issues (like assuring low latency) are presented. Pitfalls of the common design flaws and how they impact SOA performance are discussed. Some of the best practices for load balancing, low latency, high throughput, service composition, performance testing and change management are also discussed and a real life example that uses each of the best practice to solve a business problem is presented.

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According to Gartner, the annual cost to own and manage software applications can be up to four times the cost of the initial purchase. As a result, companies end up spending more than 75% of their total IT budget just on maintaining and running existing infrastructure and software, companies have accepted this as a cost of doing business. The number of software applications that a company may need is infinite but the resources are finite. The Software-as-a-Service (SaaS) revolution allows companies to subscribe to software applications and have minimal cost of ownership on a usage basis. SaaS solutions are more cost effective than ownership. Thus, companies can spread their IT budget across applications to support their business needs which will contribute to the bottom line. On-demand collaboration is among the leaders in the SaaS platform along with CRM solutions. People want to work together and share data, video & audio with anyone, anywhere, anytime. We are in the “NOW” era of collaboration. . Today’s collaboration solutions also offer a very high level of security and availability. As the environment for collaboration is changing, IT departments are now making collaboration services as part of their overall deliverables.

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On-demand computing has transformed software, lowering risk and cost while increasing user adoption and customer success. To be successful, an application must be designed for on-demand from the ground-up, including core architectural elements such as multi-tenancy, availability, performance, security, metadata-driven customization, integration via web services, etc. A comprehensive platform should encapsulate core computing services, allowing application developers to focus on innovation and value. Using demos and code examples, Peter Coffee will discuss the technical architecture and developer benefits of a multi-tenant language and a comprehensive cloud-based development experience.

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eMail is arguably the most important business application that any organization runs, yet bringing control to the email flood, remaining compliant with increasingly unforgiving regulations and making sense of divergent technology solutions to tame the email beast is a near impossible undertaking. Drawing upon current independent and global research, this session will share best and worst practices along with a no holds barred examination and evaluation of the current archiving and management technologies in the marketplace. All organizations have to manage and archive emails, but doing it efficiently and with the right tools currently eludes many.

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Many organizations work on a global scale and organizations need to ensure that products, service and communication are localized and translated for all of the different audiences within these regions. At the same time organizations need to control message and brand consistency to follow a consistent corporate strategy. Corporate and local marketing and communication departments need to react to market trends, launch new products and roll out integrated campaigns on a daily basis. This need to balance the needs of regional and international means that organizations need a solid Web site globalization strategy that includes and extends beyond translating content.

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ECM now encompasses several areas of Information architecture including Enterprise 2.0. Currently the ECM providers are viewing Enterprise 2.0 as part of the ECM strategy. The session will focus on how business can use the Enterprise 2.0 tools. The Way to Work is a snapshot of how Enterprise2.0 tools such as Wiki, Blogs, Mashups, RSS play a role in helping business to move forward. Some of the these help in collaboration, generation of ideas which increases human interaction showing the business the way to work.

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Services Oriented Architecture has moved beyond the hype cycle and though maybe not what its inventors envisage - is nonetheless an important element of the IT strategy and execution with many large organizations today. Where does ECM fit into this? How do ECM vendors fit into this picture?

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We are experiencing a paradigm shift in ECM. User experiences and expectations are changing and increasing. Technology is reaching out to a wider audience in a variety of ways and creating newer possibilities for what people could do with information. Statutory compliance, security of information and protecting corporate and personal assets is becoming increasingly important. In this context, ECM vendors are faced with game changing opportunities and challenges. Putting all these together is not entirely disruptive, neither incremental evolutions over status quo is best for cost effective and timely solutions. This requires a solid architectural approach to the ECM platform and the glue to connect the business needs with a rich set of applications.

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Multiple emerging technologies are being used in conjunction with SOA to create next generation distributed computing architectures. The Workshop will describe recent technology developments and their relationship to SOA. Some examples are Event Processing, Distributed Virtualization, Virtual Environments, and Web 2.0. The content will reference recent Sessions that Bob organized on these topics at the NCOIC and the Object Management Group (OMG).

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This workshop will explore in depth how to develop a Service-Oriented Architecture (SOA) using The Open Group Architecture Framework (TOGAF).

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Service Oriented Architecture (SOA) is a technical phenomenon. It can bring business advantage if it is used in the right way. But technologists are not very good at predicting financial return, and SOA can be expensive. How do you know whether it will be a wise investment?

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Enterprise IT leaders face many expectations that pull them in opposite directions. Scarce resources require them to do more with less, but global competition requires more rapid innovation. Rapid development of mobile and broadband systems creates demand to make more data available to more users, but standards are continually rising for strict information security and business process governance. Visionary IT leaders will achieve economies of scale, and get more leverage from specialized skills, by taking full advantage of the growing capabilities of software as a service—and the breakthrough potentials of the general-purpose application platform as a service. This session will illuminate the reasons why service models represent "the new normal" for future IT systems.

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We are at the cusp of the biggest industry change; The way software is delivered and monetized is undergoing a fundamental shift. The multiple models for monetization are fundamentally shifting the software industry and business models. Traditionally software companies have made monies only in licensing and now there are three additional models to monetize. Software licensing is going to continue to exist and grow. Online advertising will grow. Online transactions and subscriptions will grow. But perhaps most importantly for a number of our partners, the amount of value that will be delivered by humans providing customization services, application development services, management services, hosting services, will also continue to grow, and so we see a big opportunity for our partners as we make this transformation to Windows and Windows Live and the new software plus service user interface and computing model. Virtualization is much more than simply consolidating physical servers and cutting data center costs. At Microsoft, virtualization means helping IT departments maximize ROI and cost savings across the enterprise, and powerfully improving business continuity. That's why we created a portfolio of products that address all aspects of the physical and virtual infrastructure-servers, networks, applications, and desktops-across multiple hypervisors, and that can be easily managed through a centralized console.

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This talk attempts to emphasize "Service Orientation" principles and patterns. It will bring out the significance associated with real life experiences of "Processes", which will in turn reinforce SOA practices by taking them through various service lifecycle stages of "Strategy" to "Operations" followed by a cycle of "Continuous Improvement". Gautam will provide a structure to the Service Orientation Elements forming a "Service Orientation Triad" of Service Oriented Architecture (SOA), Service Oriented Infrastructure (SOI) and Service Oriented Processes (SOP). Significance of "processes" to promote and cultivate a service oriented culture will be highlighted. The talk also recommends how the processes need to be engineered on a two dimensional scale in order to leverage and optimally manage SOA, SOI as well as IT Services. In addition to the prescribed process architecture, this talk also discusses how real life experiences (based on ITIL best practices) such as - service strategy, demand management, configuration management systems, service portfolio & catalog and service level management - have been proved to promote a SOA culture in organizations.

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Understanding the market can be as complex as choosing and using the right product. In this session, we will take a look at what the enterprise content management market really means, from the perspective of vendors, consultants, and buyers: Where is the market now? And we will have an educated guess at where it may be in five or ten year's time.

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